An annual square dance event, Peel the Pumpkin, is held in late October and hosted by Time Squares. This year’s theme for a circus theme “Under the Big Top.” In an effort to create a cohesive brand, the original design for the flyer was consistently modified to 10 other marketing items. The key element were the tent canopy, and the red and white striped background, which triggered nostalgic responses.
Times Squares font: Neutra Display or Trajan Pro
Peel the Pumpkin font: Argon
Under the Big Top font: Grand Hotel
Text font: Neutra Text